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How To Build Strong Brand Reputation Improvement

Brand Reputation

“Your brand is what other people say about you when you are not in the room.” Jeff Bezos

In the 21st century customers not only look for products but also brand value. They want buy and hoard things that have an aspirational value, a name and a pride to associate with.

Branding have become such a precious treasure for businesses that brand value itself is recognized as an intangible asset in financial statements. Enterprises are ready to go to war against anyone who infringe their brand name or patented products. Such is the power and value of a brand.

From an organizational perspective, maintaining a brand image is not an easy task either. It is literally a tight-rope walk where even the slightest imbalance can throw the reputation down a steep cliff and to untimely death.

Especially with social media, live video streaming and news channels eyeing for breaking news from all corners, brands have to be extra careful and maintain vigil over their branding efforts and sustenance.

If you own a brand, or are in the process of building one, you are steps away from knowing how to develop and maintain an identifiable brand image for your company.

1. Customers Service & User experience

One common feature among all global brands is that, they are all pioneers of customer service and user experience.

Take for instance, Apple Inc. – the multinational technology company is popular for the extra mile it walks to satisfy and make customers feel special. Not to mention its utilitarian website set up with complete security features including Extended Validation SSL that makes customers feel safe while shopping. Learn more about Extented Validation SSL & its benefits to business.

Another popular brand is Four Seasons – the chain of luxury hotels which is the first choice for many when it comes to premium accommodation. The brand has a class of its when it comes to giving rest and comfort to customers.

Both these brands are able to enjoy a strong brand identity quite distinct from their rivals because of their excellence in customer service and user experience.

2.  Logo is Not Your Brand

A logo is a symbol, emblem or design that customers use to identify a brand. It serves in differentiating a brand and its from competition in a common marketplace. However, most brands misunderstand their logo to be their brand.

The logo does not become a brand unless the business does something ground-breaking. Take for instance the half bitten Apple logo of Apple computers. It is such a simple and peculiar logo that one might even wonder how it serves as a logo.

However, over the years through its stunning range of innovative products, Apple has given its logo a whole new meaning. People recognize it like a royal insignia. It has become a status symbol only because of what Apple does as a business and not for the logo design.

Takeaway: As in #1 user experience and customer service that a business delivers is what gives the business an identity and its a logo a brand value.

3. Value Addition at its Best

The prime reason why customers pay money for a product or service is because they feel it provides some value. The product/service addresses a definite problem or makes easy something that without the product is difficult. Value addition is at the core of brand.

Customers value a product/service based on the distinct advantages it can provide to them for the money they are parting with. They don’t want the product to be overly expensive or cheap in quality. It must their needs bang on without amiss.

Thus, value addition is the core principle of a brand. Customers, businesses, managers, public and everyone else judges a brand’s value based on the value it adds to them. Without value addition a brand is nothing but just a business that exists in the market.

4. Be Constantly Evolving

Remember Nokia? Yeah, everybody remembers Nokia but hardly anyone is using them right now. The Finland based manufacturer was grazed to ground by competition because the brand did not innovate with changing times.

When the era of smartphone was initiated by Samsung, Motorola and the likes, Nokia was still sticking on to making feature phones with hard buttons. A sure recipe for disaster for a brand, especially one in the technology industry. The key for a brand to remain valuable in its industry is constant innovation and evolution.

IBM started off as a company that made manual weighing machine for traders. But with time, its products evolved significantly to include arithmetic calculators before taking a quantum leap to make supercomputers of the world. Today, IBM is recognized as the main inventor of technologies that push human race forward.

5. Be Socially Available

In today’s connected world, a brand is better built in social media than anywhere else. Social media has the muscle power to bring together diverse users on a common page. Moreover, the endless choices that social media offers brands to invoke interest in customers further adds to its merit.

Customers also tend to trust those brands more which are easily accessible through social media. From venting customer grievances to showing love for new products, customers use brand social profiles for everything. Businesses in turn also use social media to publicize their marketing material to their followers.

Wrapping it Up

Businesses are more recognized by their brand name than anything else. In this digital world, the brand name has the power to command users to sway to the wish of the business. Therefore, businesses have to pay a heavy price to keep their brand value intact and secure at all times.

That is a task easily said than done. The above mentioned tips are designed to help brands shine their brands in full glory even in a cut-throat competitive environment. It is best suited.

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Business

50 Websites That Will Make You Smarter And Cleverer

50 Websites Will Make You Smarter And Cleverer

Before the advancement of technology, it was never easy to learn something new and expand our knowledge. But now we are in the era, where you will find fascinating  tools to expand your knowledge and breakdown your comfort zone. Learning ought not end after formal instruction. Long lasting taking in, the progressing, willful, and self-spurred quest for learning can improve your comprehension of various subjects and improve you a man each day. Your profession, individual life, and aggregate prosperity will never be the same on the off chance that you can focus on some of these magnificent assets

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader” – John Quincy Adams

Let’s begin our list of top websites that will make you a smarter, this list is compiled to breakdown your comfort zone and make you cleaver.

50 Sites To Make You Smart Person (Smarter and Cleverer)

1. TED Talks 

Ted need no introduction, it is media organisation come up to distribute free online talks and articles under the slogan of  “ideas worth spreading”.

2. Lynda

Lynda is a site that let you learn new skills from experts, it come up with thousands of tutorial videos on covering the major subjects like designing, Software development, Web development, photography and many more.

3. 99U

99U is a great site to enrich you with their enthralling article and talks on interesting topics like productivity, psychology, organization and leadership.

4. University of the People 

University of the people is World’s first non-profit American university. It is a tuition free online university with partners and donors like Intel, HP, Microsoft, Foundation Hoffman and many more.

5. Brain Pickings

If you are person who like to know about philosophy, science, history and design then brain pickings is best site for you.

6. Mental Floss 

Acquiring knowledge is not just enough, you must test you knowledge through games, brainteaser and various quizzes. This site will help you to do so.

7. Platzi

Platzi offer various type of courses to develop your skills from top industries leaders. Learn marketing, programming, designing, business lessons and many other compelling topics.

8. Alison

There are more then 800 courses waiting for you in Alison. It offers free online courses with certification and expert guidance to build your confidence in various fields.

9. Brain Pump 

Do you have curiosity to learn something new? This site will make you aware of popular topics like psychology, physics, maths, history, business and technology.

10. Peer 2 Peer University

Peer 2 Peer University is online group circle to enrich you on various topics in which learner get organized circle.

11. edX

EdX is famous for their informative courses, it was started with the collaboration Harvard University and MIT. EdX provides various courses from the World’s best institutions and universities.

12. Udacity

Udacity is another great site to make you smarter through various courses including Google. It provides bunches og online courses for free to enhance your carrier and skills and get new job to start your journey.

13. Coursmos

Coursmos is a smaller scale course stage with short video lessons on subjects going from business to way of life.

14. Highbrow

Highbrow gives you a chance to pick one course and get new learning each morning. Super-brief lessons are conveyed to your inbox. Learn, develop, rehash … in all subjects: workmanship, wellbeing, history, writing, rationale, nature, theory, efficiency.

15. Coursera

Coursera is a stage where anybody can take free online classes from 120 or more top colleges – including Stanford, Yale, and Princeton- – and instructive associations.

16. College Webinars

On University Webinars and Videos for Blended Learning, beat school personnel, staff, and specialists in their field share information from their courses and projects, directed for advanced education experts.

17. DataCamp

DataCamp is the most captivating approach to learn R and information science. Learn in the solace of your own program by means of instructional exercises and coding challenges. A month to month or yearly expense gives access to all courses.

18. CreativeLive

At CreativeLive, take free live online classes educated by the world’s most rousing teachers. Look over video workshops in photography, video, plan, business, sound, music, creating, and programming preparing.

19. Investopedia

Investopedia is a debut asset for contributing and individual fund training, advertise examination, and exchanging test systems. Get to free instructive substance and apparatuses.

20. Gibbon

Gibbon is a shared learning system that associates clients who need to show each other and find out about anything. An endeavor information entryway for representative advancement and adapting, separately open courses are likewise accessible.

21. BBC Languages

BBC Languages gives free online dialect learning- – by means of courses, sound, video, and recreations – that incorporates the letters in order, phrases, vocabulary, articulation, sentence structure, exercises, and tests. Free intelligent instructional exercises come in 40 dialects.

22. Future Learn

Future Learn has free courses in subjects including law, brain science, and educating, offered in association with top colleges and authority associations in the U.K. what’s more, around the globe.

23. MIT OpenCourseWare

MIT OpenCourseWare is an electronic production, open and available, of for all intents and purposes all MIT course content.

24. Project Gutenberg

Project Gutenberg is a computerized library of more than 50,000 free ebooks to peruse on the web or download. Included are book postings, an internet searcher, a bulletin, articles, and data on how clients can help make all the more free ebooks.

25. Quora

Quora: the best response to any question. On Quora, ask a question on any theme or subject and get an answer from a specialist.

26. Udemy

Udemy is an online training commercial center with boundless assortment: more than 30,000 courses, created by topic specialists.

27. Skillshare

Skillshare is a learning group for makers. Anybody can take an online class, watch video lessons, make extends, and even educate a class.

28. Inc.com

Inc.com is about guidance, news, instruments, and administrations to help private companies develop. All that you perused on Inc.com will make you a more intelligent pioneer and business person.

29. BBC — Future

In-profundity scope of science, wellbeing and innovation

30. 5-minute Drops

Learn another dialect for close to 5 minutes for every day.

31. Makezine

DIY ventures, how-Tos, hardware, specialties and thoughts for producers.

32. Psychology Today

It is a dedicated only to the loved and admired subject: Ourselves.

33. Daily Bits Of

Learn anything, anyplace, with every day courses through email

34. Skillshare for Mobile

Learn pretty much anything

35. Medium

Don’t miss the astounding pieces here consistently.

36. The School of Life

A place that tries to answer the colossal inquiries of existence with the assistance of culture.

37. Chalk Street

Learn the things that are critical to you.

38. Guides.co

Modern “How To” aides.

39. Highbrow

Expand your insight universe in only 5 minutes a day.

40. InstaNerd

Be brilliant, in a flash.

41. Degreed

A long lasting learning stage.

42. Daily Curiosity

Get educated with 5 new astonishing subjects, conveyed day by day.

43. Lrn

Learn to code whenever it might suit you.

44. Flowkey

The simplest approach to learn piano.

45. Big Think

Articles and recordings highlighting master “Enormous Thinkers.”

46. Code School

Learn to code by doing

47. Lookmunk

Find the best sites to discover some new information regular!

48. Greatist

Real certainties and feasible strides for your most joyful life

49. Youtube EDU

The instruction recordings that open learning

50. WikiWand 

A smooth new interface for Wikipedia

These above sites will enrich you on various topics and let you help in becoming genius and smart in your field. It all depends on your speed of learning and your dedication.

We have collected these list of website to make you smarter and become different from others by learning online.

Let us know in comment section that which site make you smarter?

 

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Business

7 Major Mistakes That Entrepreneurs Make

7 Major Mistakes That Entrepreneurs Make

Small firms are more likely than large companies vanish from the market because of limited resources, a less effective management and a financial insecurity. Bankruptcy is due to start-up companies that make many mistakes entrepreneurs both in creating them, especially during their operation. Being an entrepreneur may very well be one of the most difficult jobs on the planet. There are very few career paths that require the same amount of work, skill, sacrifice and commitment. Being an entrepreneur is really hard but also really rewarding. No matter what field you are in, or what type of business you own, it is so important that you understand some of mistakes that tend to plague so many entrepreneurs in today’s market. These are by far the biggest mistakes that any business owner can make. Avoid these mistakes at all costs and you will set yourself up for success.

7 Major Mistakes That Entrepreneurs Make

Poor management

Many entrepreneurs fail because they tend not to understand that from a certain size, business requires a management practiced by people with knowledge and experience. Skills are not sufficient to lead a larger scale business. Right to notice is that the entrepreneur when he should be entrusted to experts in business management, and he finally set up a new business process which has the required abilities.

Lack of experience

Every entrepreneur needs some experience in developing business. Creating and developing a business in an area where you do not have the necessary skills will generally lead to downfall of business sooner or later. Therefore it is necessary for entrepreneurs to gain expertise in the field that they are willing to opt.

Recommended For You: Strategies that drive successful Entrepreneurship

Financial control

Business success depends on the availability of capital to start entrepreneurial activities. The cause is limited resources and limited finance. It also requires adequate financial control and use of appropriate finance in effective and efficient manner.

Marketing of low quality

Entrepreneurs make another mistake in developing a business. In fact the effective marketing plan can help in consumer segmentation and market augmentation. Proper marketing is the key for the growth of the business.

Poor choice of location

Although considered by many entrepreneurs as being less important, the prime location may be one of the errors that may even lead to business failure. Selecting the location where the availability is there, but at the same time the location doesn’t favor your needs will lead to harsh circumstances in future.

Setting incorrect price

Setting up the prices is one of the important task that entrepreneur has to take. He/she needs to understand how the price has been set by the competitors. If there is a high margin difference between the prices then consumer tends to have alternatives which may affect the firm.

Inability to manage growth

Entrepreneurs tend to ignore once they start having profits. At the same time they tend to disregard their own venture. They start having the feeling of achieving and accomplishing the task, but forgets the things that led to this peak that are its employees, customers, shareholders and all the other stakeholders.

 

Over time the entrepreneur evolve and their leadership, their thinking, their ideas etc. Some entrepreneur make impact and other had seen misery but impacted in other way round. Idea is initial stage and execution is another most crucial part of entrepreneurial journey.

Entrepreneurs make mistake and see failure in their journey. If they do not learn from their mistakes and failures then it is waste and harmful even disastrous for their future ventures. if the do learn from their mistakes then it will become bliss for their journey.

 

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Business

Strategies That Drive Successful Entrepreneurship

Strategies Drive Successful Entrepreneurship

Strategies to build High-Growth Company in changing circumstances :

In current circumstance and current business climate, an entrepreneur can easily become vital and though to stay focused on company’s goals and targets. Start-ups will become companies even with the firm strategy in place and with the right marketing tactics and effective management.

Having a big firm, lots of capital and a proven team of employees today aren’t enough ingredients of setting up a successful venture. As moments change and the level of competition grows, the need for better, more sophisticated strategies that drive successful campaigns becomes vivid. You need to strategies and adopt game-changing tricks that favor your business and business need to develop peer to peer culture for better use of employees.

Here are some timeless strategies that drive successful entrepreneurship:

1. Analyse/Study the Competition.

Before entering in the market you need to study about the competition that going to become obstacle for you. You will face a lot of misinformation, cut-throat competition and cheap marketing tactics/Gimmicks. For that you need to know/understand your rival product or services. This knowledge will become a beneficial point for your business and you can do better market of our product or services to be unique. If you know the weak point of your competitor then you can easily hit it.

2. Conservative with their money despite of size of business.

If you think about Chinese market then what is the first thing that come in our mind? With no doubt! it is cheap product. Live as cheaply as possible should be motto of any entrepreneur. Entrepreneurs should be as conservative with their money as possible to be able to deal tough situations. This will help entrepreneur and business to learn resource allocation and scarcity management.

3. Listen to the Customer’s Needs then Adapt.

‘Always be Adapting’ a common phrase use in entrepreneurial World. Customer feedback always helps in solving issue and developing better product. Feedback mean that the world is feeling your presence and helps rectify and better what’s existing. You can change your brand’s face, your marketing techniques and adapt to new trends, but irrespective of all that you do, always listen to your audience.

4. Don’t tackle huge markets at first.

It would not be good choice to enter into the huge market and if you does then it could turn into big mistake.

Niche Marketing could be effective if you keep following things in mind;

  • Find the gap in the market and create a product or service out of it
  • Understand the market tactics and behave like them
  • Your ideas and words should sync with your niche marketing

5. Respond to change.

An entrepreneur must be prepared to accept change and adapt business operations accordingly. Be flexible. If a shift in your product or service is warranted, don’t be left behind. Realize from the start that where you are is likely not to be where you’ll end up. A lack of adaptability can result in loss in customers, profits and even business failure.

In business, change is as sure as death, and it’s always the flexible and versatile entrepreneurs that survive and emerge victorious. Shift your products and services when the need arises and change your production and marketing strategies aptly and wisely. Last year’s fashion isn’t necessarily a craze today, and you should always remain bold and respond to changes.

6. Research new products and services.

Understand the new and emerging market and develop your product or services and it also improve your operations. Take advantage of technology or application which can make your work efficient and easy.

Even a new startup can make an impact and change the World. Business world is complicated hence have a lot of new comers and this market have ability to evolve. Be the part of change –  Strategies Drive Successful Entrepreneurship

 

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Business

17 technology quotes by Entrepreneurs

technology-quotes-by-entrep

We live in a dynamic world surrounded by almost endless amounts of information. Riding the coattails of information is all of the technology we have at our fingertips. Here TechnoApt presents top technology quotes of Entrepreneurs. You will come to know about their thought process and their opinion on technology. So here top technology quotes by Entrepreneurs:

Top technology quotes by Entrepreneurs:

1. Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important. – Bill Gates

2. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.- Bill Gates

3. The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential. – Steve Ballmer

Read Also: Highest paid Tech CEOs

4.  Technology is anything that wasn’t around when you were born. – Alan Kay (Computer Scientist)

5. Any sufficiently advanced technology is equivalent to magic. – Arthur C. Clarke (Author)

6. All of the biggest technological inventions created by man – the airplane, the automobile, the computer – says little about his intelligence, but speaks volumes about his laziness. – Mark Kennedy (Author)

7. Just because something doesn’t do what you planned it to do doesn’t mean it’s useless. –Thomas Edison (Inventor)

8. One machine can do the work of fifty ordinary men.  No machine can do the work of one extraordinary man. – Elbert Hubbard (Author)

9.  Technology is a word that describes something that doesn’t work yet. – Douglas Adams (Author)

10.  Humanity is acquiring all the right technology for all the wrong reasons. – R. Buckminster Fuller (Inventor and Author)

11.  I think that novels that leave out technology misrepresent life as badly as Victorians misrepresented life by leaving out sex. – Kurt Vonnegut (Author)

12.  The human spirit must prevail over technology. – Albert Einstein (Scientist)

13.  The great myth of our times is that technology is communication. – Libby Larsen (Composer)

14.  You cannot endow even the best machine with initiative; the jolliest steamroller will not plant flowers. – Walter Lippmann (Author)

15.  We are stuck with technology when what we really want is just stuff that works. –Douglas Adams (Author)

16.  Technology made large populations possible; large populations now make technology indispensable. – Joseph Krutch (Writer)

17. This is the whole point of technology.  It creates an appetite for immortality on the one hand.  It threatens universal extinction on the other. Technology is lust removed from nature. – Don DeLillo (Author)

All above mentioned technology quotes by Entrepreneurs, tells each entrepreneur or public figure that there is a lot of people have different saying but important is that is it successfully deliver values or not?

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