Online Exceptionalism 101: How To Make Your Digital Presence Awesome


Average won’t cut it in the world of online marketing. To really stand out to prospects and maintain the attention of your existing clients, your digital presence has to be unequivocally exceptional. Luckily, there are many techniques that you can deploy to make your digital presence awesome. Here are three of them:

1. Utilize Social Proof Strategies.

One of the best ways to make your digital presence awesome is by utilizing social proof strategies. Social proof is the process through which your organization becomes more and more credible in the eyes of people who have not tried the product or service line based on the fact that there is a big group of individuals who are already passionate about the brand. There are many digital marketing strategies that business owners can utilize to optimize and expedite the social proof process. One of them is having a famous blogger promote the product line. The promotion could take effect in the form of a promotional blog post or enthusiastic tweet about the value of a recently released product. Another social proof strategy that many other business owners have utilized is Share Buttons. When individuals access your blog posts or web articles and subsequently forward it to people in their social networks, the individuals who see the content are more likely to believe that the brand it references is important, valuable, meaningful, etc. One final social proof strategy that can take a business owner’s level of visibility and profitability to a new level is commonly referred to as “user social proof.” This process involves people using your brand and subsequently affirming its value in the form of things like testimonials and online reviews. Because over 80% of customers now read through online reviews before they buy things, having a wide range of glowing reviews regarding your brand in the internet domain is important!

2. Produce Incredible Content.

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In addition to utilizing social proof strategies that work, make sure that you focus on producing incredible content. Unfortunately, many business owners fall into the trap of regularly submitting lackluster content to the public and losing their interest as individuals begin paying attention to the exceptional videos, blog posts, and/or web articles being produced by competitors. Luckily, being aware of pitfalls and mistakes that detract from the quality of your content can put you on track to optimizing it so that you can attain more attention and influence in the online world. One mistake that can compromise the quality of your content is failing to utilize textual features that make your blog posts or web articles scannable. Because the majority of online audiences don’t read text-based content in entirety, you want to make sure that people can quickly scan through your work and locate the specific types of information that they need. Textual features like numbered lists, the inverted pyramid style of writing, and a concise call to action can help you realize this objective.

3. Focus On Website Optimization.

One final strategy you can implement to make online exceptionalism normative for your business is focusing on website optimization. Website optimization is important because things like broken links, an average site aesthetic, or a failure to implement responsive web design techniques that make the site mobile friendly can cause your visitors to leave your product pages and subsequently start frequenting a competitor’s site. To prevent this from happening, make sure that you’re regularly analyzing and optimizing your website to ensure that it is visually engaging, cross compatible, and relevant to your contemporary audience. In terms of optimizing your site for relevance, you can use a strategy like ongoing target market research to make it happen. This technique will empower you to understand what really matters to your audience so that your website is always conducive to their values, shopping habits, personal preferences, mode of communication, etc.

What Else Should I Be Doing To Promote Company Growth?

Note that effective online marketing is only one component of the company growth process. Other things that you should be paying attention to include networking and the use of employee retention strategies. Also note that companies such as Predictive Service are pleased to provide clients with electrical infrared inspection services that really work.


Business owners who have decided not to settle for average in the world of online marketing should know that there are many techniques they can deploy to make their digital presence exceptional. Three of them are outlined above. Start using these techniques immediately so that your online presence can help you attain dynamic, brand-building outcomes!

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Conversion, Customer Loyalty, And More: How To Make Your Brand Awesome Online


People who want their brands to become increasingly exceptional online typically think of company excellence in terms of things like enhanced conversion and the ability to keep existing customers loyal to the product or service line. If you’re attempting to realize one or both of these business-building outcomes, know that there are multiple strategies you can utilize to make your brand increasingly awesome online. Here are three of them:

1. Develop Incredible Content

Developing incredible content is one of the best ways to make your brand increasingly appealing and interactive online. However, it’s not uncommon to note that many business owners allow the content marketing process to fall by the wayside as they focus in on other components of the eCommerce project. Don’t commit this marketing mistake. Instead, focus on carefully analyzing and optimizing your content for key factors like engagement, relevance, and scannability. In terms of engagement, strategies such as a weekly Q & A post can help you maintain an interactive edge which facilitates the relationship-building process that oftentimes culminates in conversion.

2. Take Your Website To The Next Level.

If you have an average website, expect average conversion rates. The lackluster outcomes will result from your site visitors leaving your pages and going to the savvier, more functional sites of your competitors. Luckily, there are many ways that you can optimize your site for all of the key elements that can optimize the customer’s online shopping experience while keeping them interested in your brand. One technique you should deploy to make the customer’s shopping experience as smooth and seamless as possible is the integration of a “Live Chat” feature into the site layout. This feature will enable your site visitors to ask questions about your brand and receive accurate, immediate answers from a trained customer service professional.

Another strategy you can implement to ensure that your website is unequivocally excellent would be the inclusion of Share Buttons in your blog posts and web articles. This technique will increase the likelihood of your customers sharing your brand with the individuals in their social networks, thereby enhancing your opportunity to generate more substantive conversion rates.

3. Talk To Your Prospects Via Social Media.

If you’re serious about optimizing conversion and customer loyalty online, tap into the power of regularly interfacing with your prospects via social media. This technique will ensure that you’re constantly talking to your people while also ensuring that the mode of communication is conducive to the relationship-building process. Note that traditional modes of advertising like print ads and radio commercials do not permit the type of dynamic dialogues which empower you to really build rapport and authentic connection with your audience. On the other hand, being able to share photos, take Twitter polls, and ask your audience questions directly can help your audience get to know you while also demonstrating your commitment to interacting with them in an immediate, meaningful manner. Note that there’s not necessarily a right or wrong way to interface with your audience via social media. However, it is imperative that you do target market research to determine which channels members of your audience use most frequently. For example, if you know that the majority of your people make regular use of Twitter and Facebook, it wouldn’t be prudent to spend extensive periods of time cultivating a presence on Instagram.

Know That Your Offline Work Is Still Immensely Important

While building your brand online is great, you should never allow the internet marketing process to preclude you from growing your company offline. In fact, offline efforts are immensely important because they ensure that you’re continually connecting with individuals who aren’t coming across your brand in the digital realm. There are many offline strategies that you can use to keep your company growing. One is using customized networking strategies to expedite and optimize the process of connecting you with members of your target audience. Also consider the value of regularly analyzing and updating your machines and devices to ensure that your organization can continue functioning effectively. Know that if you’re in need of obtaining esu loksound decoders, you can buy them from companies such as Streamlined Backshop.


Three techniques you can use to optimize your brand for conversion and customer loyalty in the online realm include developing incredible content, taking your website to the next level, and talking to your prospects via social media. Start using some or all of these techniques now so your organization can become an increasingly profitable entity!

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Uber used undercover agents, Court letter says


Uber set up a covert unit tasked with stealing competitors’ secrets and engaging in undercover surveillance, a letter published by a US court on Friday has alleged.

It is critical evidence in Uber’s legal battle with Waymo, the self-driving car company that accuses the ride-sharing firm of stealing its technology.

The letter, sent by lawyers representing a former Uber employee, sparked an internal investigation when it was sent to Uber in May, but has not been made public until now.

In a statement, Uber said: “While we haven’t substantiated all the claims in this letter – and, importantly, any related to Waymo – our new leadership has made clear that going forward we will compete honestly and fairly, on the strength of our ideas and technology.”

The allegations in the letter were made by Richard Jacobs, who worked at Uber until February this year. He left after an incident in which he felt he was unfairly demoted. Shortly afterwards, he sent the letter alleging the misconduct.

“These tactics were employed clandestinely through a distributed architecture of anonymous servers, telecommunications architecture, and non-attributable hardware and software,” the letter read.


Mr Jacobs settled with Uber for $4.5m (£3.4m), and he has since said some of what he wrote was in fact not true, specifically the remarks about Waymo’s trade secrets.

However, several other details in the letter have already been confirmed, including an incident in which Uber accessed the medical records of a woman who accused an Uber driver of rape.

Other allegations include Uber employees posing as protesters in order to gain access to private online chat groups.

In one particularly bizarre example, Mr Jacobs alleged that an Uber “surveillance team” was deployed to a hotel in order to record and observe conversations between executives at a rival company – the name of which has been redacted from the version of the letter made public.

Specifically, those agents wanted to monitor the competitors’ reaction to the news that Uber had secured a large amount of funding from a Saudi investor.

Angry judge

The emergence of the “Jacobs letter” has been a dramatic turn of events in the Uber v Waymo trial, which had been due to start earlier this month but has now been delayed until February.

Presiding Judge William Alsup was made aware of the letter’s existence by the US Attorney’s Office for the Northern District of California, which is currently investigating Uber on a range of other matters.

In court last month, Judge Alsup chastised Uber’s legal team, accusing them of withholding evidence.

“I can no longer trust the words of the lawyers for Uber in this case,” he said.

“We’re going to have to put the trial off because if even half of what’s in that letter is true it would be a huge injustice to force Waymo to go to trial.”

Internally, Uber is going to great lengths to reassure employees that the old ways of working, under ousted chief executive Travis Kalanick, no longer exist at the firm.

“There is no place for such practices or that kind of behaviour at Uber,” wrote Tony West, Uber’s general counsel, in a note to employees.

“We don’t need to be following folks around in order to gain some competitive advantage. We’re better than that. We will compete and we will win because our technology is better, our ideas are better, and our people are better. Period.”

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20 Small Business Twitter Accounts to Follow


Twitter accounts is a helpful resource for small businesses and entrepreneurs. Not only is this form of social media a great marketing tool, but it is also a way to stay in the loop and learn new and intriguing information. Following fellow entrepreneurs, as well as your competition, can help you keep tabs on current business practices. Here are 21 small business Twitter accounts to follow:


NYT Small Businesses (@NYTSmallBiz): From the Small Business section of the New York Times, the NYT Small Businesses Twitter account provides helpful information and tips for small business owners, as well as a place for business owners to meet likeminded colleagues and collaborate.


Startup Nation (@StartupNation): Startup Nation is a place where small businesses can find business tips, tricks, and resources. They often tweet helpful content, as well as promotional discounts and coupons.


Anita Campbell (@smallbiztrends): Anita Campbell is the CEO of the Small Biz Trends magazine. She tweets helpful content that inspires business owners and entrepreneurs daily.


John Jantsch (@ducttape): John Jantsch is a small business marketing consultant. His Twitter is full of relevant advice and marketing inspiration for small businesses.


Small Business Administration (@SBAgov): This is the official Twitter account for the government administration. The SBA will tweet about current news and events that affect small businesses, as well as share tips and resources for small business owner’s to take advantage of.

Top Rank (@toprank): Top Rank is an online marketing business. Top Ranks shares tons of news, information, and tips for using SEO, social media, and email marketing on their twitter feeds.


Ramit Sethi (@Ramit): Ramit Sethi is the bestselling author who wrote the book “I Will Teach You to be Rich”. He mainly focuses on teaching users how to turn their hobbies into cash, but his words of wisdom can be used by entrepreneurs and small business owners alike.


Chris Del Grande (@valuedmercants): Chris Del Grande is the founder of Valued Merchants. His Twitter feed is filled with information retweeted from general Twitter accounts that apply to small business owners.


Kelly Lovell (@kellyalovell): Kelly Lovell started her first business at the age of 19. Now a motivational speaker and has created and produced a TV show. She is an inspiration for women entrepreneurs everywhere.


Melinda Emerson (@smallbizlady): Melinda Emerson uses her Twitter to inspire small business owner’s everywhere. With the hashtag #SmallBizChat, she is always interviewing small business experts for the newest and most accurate advice.


O-Desk (@odesk): O-Desk has become the online resource for freelancers everywhere, Upwork. The O-Desk Twitter shares valuable information on the freelance market. It is a helpful resource for freelancers and businesses who hire freelancers alike.


Harvard Business Review (@HarvardBiz): The Harvard Business Review is known for their insights to the business world. The information they share comes in the medium of blog posts, statistics, and tips and tricks.


Kabbage (@kabbage): Kabbage is a finance solution for small businesses. On Twitter, they offer financial advice, statistics, and words of wisdom that applies to small businesses everywhere.


Copyblogger (@copyblogger): Copyblogger is a business that helps other small businesses focus on content marketing. With the wide known success of content marketing, the valuable statistics and helpful advice shared on the Copyblogger Twitter will come in handy to many businesses.


The Alternative Board (@TAB_Boards): The Alternative Board provides consulting and coaching to small businesses everywhere. Their Twitter is no different. On Twitter, the Alternative Board shares helpful news on webinars and events.


Rosabeth Moss Kanter (@RosabethKanter): Rosabeth Kanter is a Harvard Business school professor. Her expertise is in leadership and she shares tips with her followers on successfully leading small businesses every day.


Your Business Pal (@yourbusinesspal): This company offers small businesses help in planning content from business plans to marketing materials, and their Twitter offers the same advice.


Mark Suster (@msuster): Mark Suster has had a part of two successful businesses and he shares his knowledge of the inner workings of the business world through his blog and Twitter account.


Tim Berry (@TimBerry): Time Berry has created software, websites, and books, and he tweets about the various viewpoints of the business world, including contemplating the view point of competitors.


Bernadeen McLeod (@Bernadeen): Bernadeen McLeod has worked almost two decades as an executive and general manager. She coaches small businesses when they need help and they can look to her Twitter account as helpful resources.


Brad Feld (@bfeld): Brad Feld invests in software and internet groups, so he knows what to look for in new and upcoming businesses. He shares his insights on business trends and what to invest in on Twitter.


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Dependency on Computers

Dependency on Computers

When you initially think about “PC” you no doubt think about a portable workstation or desktop Computer, however, there are numerous other various types of PCs. For instance, the smartphone in your pocket is a PC, your tablet around your work area is a PC. The conceivable outcomes are huge, yet do you think our dependence on these gadgets is getting somewhat wild? For instance, we can get to our financial balances just by opening an application on your advanced mobile phone. That is insane! We have the chance to store such an extensive amount our own data on these gadgets which is certainly advantageous, yet is it a smart thought? How does the PC influence us once a day and does it profit us or cause issues?


As our general public has advanced, there is most likely that PC innovation has turned out to be progressively essential. Youngsters today are experiencing childhood in reality as we know it where PCs are expected to do everything from controlling awful warmth looking for rockets to sparing lives by controlling pace producers. It is part of instructions to is developing with expanding ventures and mechanical advancement. I trust this is something worth being thankful for, yet we should continue with alert and a basic eye.


The Universities in India are also digitized places like Rajasthan, Uttar Pradesh, who are not known as educational hub, the universities established in these states like Poornima University, Aligarh Muslim University, etc. all are not only getting digitized and improving the standards of education in that region but also with the boon in the technology. It is also getting a distraction for students as anything which is not used wisely brings harm to people. But it is necessary for universities to embrace the technology as they are shaping individuals for the next generation. Other universities like Banasthali University, Lovely Professional University, GLA University are all non-governmental university doing well accordingly.


The long achieving fingers of the Internet’s energy have touched practically every individual and part of the world. The Internet has turned out to be fundamental in all parts of the business as our economy turns out to be more worldwide. Both the words PC and group share the root word “com”. Strikingly, the importance of this Latin root word is “to connect with” or “together”. Regardless of whether we as a general public are effective in utilizing PCs to unite all individuals for peace and thriving stays a standout amongst the most vital issues of the 21st century. As we push ahead being used and comprehension on the part of PCs in our lives and “groups”, we are tested to coordinate its utilization for the advantage of all.

Individuals will just know whether they are excessively reliant on PCs by looking at their own lives, including the measure of time they spend on the web and the amount and nature of data they share. At the point when individuals start neglecting fragile living creature and blood connections for their PCs, the risk zone is quickly drawing closer. In any case, if a man can locate a sheltered, secure, and solid adjust, at that point, they are most likely not in peril of winding up too dependent on their PCs.

If you are a tech enthusiast seeking the latest trends in the world of technology then Techno Philes Blog is a must visit. The site has a multitude of articles providing latest insights on the tech world and its impact on our everyday life.

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5 Amazing Benefits of Data Recovery Software


When it comes to vital information, it’s important for businesses to make sure that their data is protected and backed up in the event of an emergency. Unfortunately, only about 50% of small- and medium-sized businesses are confident that their data is being backed up properly. Many times, they feel as if they lack the technical expertise or equipment to back up their critical data properly.


Sadly, disaster waits for no one and can strike at any time and in any form. Even something as innocuous as accidentally dropping an important hard drive can throw a business into a tailspin. Regardless of the type of disaster that may happen to a business, you as a company may very well experience one. That’s where SD card recovery comes into play.


Here are 5 great benefits that data recovery software free can have on your company


Higher Reliability

Perhaps the biggest benefit of regular remote data backup is its great reliability. Remote backup can be automated and updated on a daily basis, or you can even back up your data at a set time. Plus, since this is done via the Internet, you will always be able to recover any files you need quickly.


Easy Set-Up

Backing up your data may sound like a daunting task, but when you do it remotely, it’s as easy as a few clicks! Just have an IT professional set up the system and the schedule or automation, and you can rest easily knowing that your data is protected, backed up, and up-to-date.


Reduced Workload

Manual backing up files can be very time-consuming and always requires at least one person to do the job. Since remote data backup involves automation, you won’t need to worry about taking the time to back it up with a CD or a USB drive, and you’ll always know where the backups are. This will help you save quite a bit of time and frustration.


Greater Security

When you employ remote data backup, you store your data in a secure location, making it physically safe. This is typically done via advanced encryption tools that are used at both the hardware and software level. You will never have to worry about others locating and compromising your data with remote data backup.


Saves Money

Think about all of the equipment you need when you manually back up your data. You’ll need a lot of physical storage solutions for your computers, and if you have many computers with large amounts of data, that can be a costly and burdensome solution. If your company operates in an industry in which backups are mandatory, remote backup will be a cost-effective solution for your business.

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Business opens its Largest Fulfilment Centre in India


Ramps up storage capacity to 3.2 million cubic feet in Telangana in time for the festive season


  • Increased storage capacity with the launch of this 5th FC in Telangana
  • Faster order fulfilment to customers in Telangana and the neighboring regions.
  • Further support the 2X growth of sellers in the State.
 Press Release

September , 2017:

Amazon today announced the expansion of its infrastructure footprint opening its largest fulfilment center in India with the view to enhance customer experience just ahead of the festive season. Covering over 400,000 square feet with close to 2.1 million cubic feet of storage space, the center situated in Shamshabad near Hyderabad is the 5th fulfilment center in Telangana and the largest in India. Amazon has ramped up storage capacity to 3.2 million cubic feet in Telangana to enable faster deliveries to customers in the region.


On the occasion of the launch, HonorableMinister of IT, Municipal Administration & Urban Development, Industries & Commerce, Public Enterprises, Sugar, Mines & Geology, NRI Affairs, Government of Telangana. Shri. K. T. Rama Rao said, “Amazon India’s latest investment with the launch of their 5th Fulfilment Centre in Telangana, here in Shamshabad, Telangana evidently signifies the growing interest of large global enterprises in the state. The FC will enable thousands of small &medium businesses selling locally created products such as apparels, handlooms & handicraft to service customers seamlessly across the country & the globe. It will also fuel the growth of ancillary businesses such as packaging, transportation, logistics, and hospitality across the state. We are committed to enabling the ease of doing business and enabling companies like to expand their presence in Telangana.”


“Our vision is to transform the way India buys and sells. At Amazon, we have been consistently investing in our infrastructure and delivery network, so we can increase our speed of delivery and provide a superior experience to both – customers and sellers. With the launch of our largest fulfilment center here in Telangana, we strongly believe that we will be able to better serve our customers with one-day & two-day delivery. The FC will enable sellers to use local infrastructure, save capital and help them grow their businesses.” saidAkhil Saxena, Vice President, India Customer Fulfilment, Amazon India.


 “Our Fulfilment Centre will work closely with local communities, create numerous skilling and employment opportunities for thousands of youth. We continue to work with sellers in Telangana providing them with a marketplace to sell their products to millions of customers and scale their business to greater heights. With more than 10,000 sellers in Telangana, the selection offered by sellers in the state for immediate delivery has grown more than 120% this year as compared to last year.” Akhil added.


Speaking on the occasion Mr. SGK Kishore, CEO-GHIAL said, “We are happy to welcome Amazon to Hyderabad and we thank them for choosing GMR Hyderabad Airport City as the location for their largest Fulfilment Center in India. We congratulate Amazon on the opening of this fulfilment center, which we are sure will open up large direct employment opportunities & new economic growth avenues in the state of Telangana. We are also proud to have partnered with Amazon to build and deliver this technology-driven facility in record time.  

We are developing a world class Airport City, which is the largest in India and set to become the engine of economic growth in the entire region. Being developed with the world-class Hyderabad International Airport at its core, the Hyderabad Airport City symbolises a resurgent India, which reflects the government’s vision of driving economic growth supported by high quality infrastructure and maximum ease of doing business. Amazon adds to the growing list of our marquee clients.”

Leveraging its fulfilment centers with state-of-the-art infrastructure, Amazon provides a delightful customer experience through its program – Fulfilment By Amazon (FBA). When using FBA, sellers across India send their products to Amazon’s FCs and once an order is placed, Amazon picks, packs, and ships the order to the customer, provides customer service and manages returns on behalf of the sellers. Orders fulfilled by Amazon are eligible for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery. Sellers always have the flexibility to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements.


All customers on and the Amazon mobile shopping app have an easy and convenient access to over 100 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.



The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

For more information, visit

For news on Amazon, follow


About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit




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