Emotional Intelligence

Consumer BehaviourEmotional Intelligence

How Emotional advertisement Influence our decisions

Emotional Advertisement

Emotional advertisement

Emotional advertisement –  A great many people trust that the decisions they make result from a reasonable investigation of accessible choices. As a general rule, be that as it may, emotions incredibly influence and, in many cases, even determine our decision.

In his book, Descartes Error, Antonio Damasio, teacher of neuroscience at the University of Southern California, contends that emotion is an essential ingredient to all decisions. When we are gone up against with a decision, emotions from past, related experiences fasten values to the decison we are thinking about. These emotions make inclinations which prompt our decisions. Damasio’s view depends on his investigations of individuals whose associations between the “thinking” and “emotional” areas of the mind had been damaged. They were able to do rationally processing information about alternative choices; yet were not able settle on decisions since they did not have any feeling of how they felt about the options.

Influential role of emotion in consumer behavior

  • fMRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts).


  • Advertising research reveals that emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content – by a factor of 3-to-1 for television commercials and 2-to-1 for print ads.


  • Research conducted by the Advertising Research Foundation concluded that the emotion of “likeability” is the measure most predictive of whether an advertisement will increase a brand’s sales.


  • Studies show that positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments which are based on a brand’s attributes.

Emotional Representation

Emotions are the essential motivation behind why shoppers lean toward brand name items. All things considered, a significant number of the items we purchase are accessible as non specific and store brands with similar fixings and at less expensive costs. Why do we choose to pay more for brand name items?

A nationally advertised brand has power in the marketplace because it makes a emotional association with the customer. A brand is just a mental representation of an item in the consumer’s mind. On the off chance that the portrayal consist of the product’s attributes, features, and other information, there are no emotional links to influence consumer preference and action. The wealthier the emotional content of a brand’s mental portrayal, the more probable the consumer will be a loyal user.

While emotion can be communicated effectively in a print ad or television advertisement, there are other important components of a brand which have emotional dimensions.

  1. Rich and intense mental portrayals of a brand incorporate its personality. Research reveals that consumers perceive the same type of personality characteristics in brands as they do in other people.
    Furthermore, much the same as with people, they are attracted more to some personality types than others – attractions which are emotion based, not rational. Brand personality is communicated by advertisers/marketer through packaging, visual symbolism, and the types of words used to portray the brand.
  2. Another important establishment for a brand’s emotions can be found in its “Narrative” – the story that communicates “who” it is, what it means to the consumer, and why the consumer should care. This narrative is the reason for brand advertising and promotion.

But, for consumer, maybe the most essential characteristic for emotions is that they push us toward action. In light of a emotion, humans are constrained to accomplish something. In a physical encounter, fear constrains us to picked between “fight or flight” to guarantee our self-preservation. In our day by day social showdowns, insecurity may make us purchase the most recent iPhone to support our positive self-personality.

After some time, advertisers have created hypotheses concerning why customers purchase. The greater part of these fail by review the customer through the perspective of the item. Advertisers begin with the elements and advantages of an item and conduct consumer research to discover matching needs and motivations. More recently, Internet and digial media organizations included another layer of suppositions to clarify and predict consumer behavior . Their approach sees the consumer through the viewpoint of digital technology. however, they misinterpret information about the activity of online clients just like a valid insight into the customer decision making process.

Customers don’t have a Pavlovian reaction to items and to their advertising programs. Nor do the fundamentals of consumer behavior change to oblige the most latest innovation in digital technology.

An understanding of consumer purchase behavior must be based on knowledge of human emotions and incorporate the fundamental influence that emotions have on decision making and all it is part of emotional advertisement



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Emotional Intelligence

8 Qualities Of People with High Emotional Intelligence (EI)

EI Emotional Intelligence Emotional Intelligent

Have you ever wonder why few people around you are more successful then others? They have success of both personal and their professional life. The simple reason for same is  high emotional intelligence (EI). People which are more successful are aware of emotions, they have ability to control, manage and identify emotions. They are aware of controlling emotions of their own as well as others. What traits emotional intelligent individual possess!

According to Psychology Today, “Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others.” 

  • It includes self awareness, they can Recognize and understand their mood
  • Control on emotions and apply same in tasks to solve problems
  • Ability to calm down when you are upset.
  • Understanding own emotions as well as others and get work done by same

8 Qualities About High Emotional Intelligence People

 1. They are good in balancing work and play

Working more is not a solution, it is only way to increase stress and compromise with your health. People with high emotional intelligence know when to do work and when to play. They know to balance between their professional life and personal life. Let me give you an example, if people with the high emotional intelligence need to reduce stress and disconnect from World for few time then they will do so, because they know it is only way to reduce stress and move back to work effectively.

2. They hardly get distracted

People which have high Emotional Intelligence accurate towards their goals, they give proper attention to their work and tasks. They hardly get distracted even can say they don’t get distracted. They will not get distracted by random text on social media.

3. They are aware of their strengths and weaknesses

Emotionally intelligent people know what they are good at and what they need to work on. They are good in recognizing their weakness as well as strengths. They know when to work with people and in which situation so, they can leverage their strengths and weaknesses.

4. They set boundaries

While individuals with high Emotional Intelligence may appear like suckers on account of their politeness and empathy, they really have the ability to build up limits. For instance, they know how to state no to others. The reason? It keeps them from getting overpowered, wore out, and focused on the grounds that they have an excessive number of duties. Rather, they’re mindful that truism no liberates them up from finishing past duties.

5. They concentrate on the positive

Emotional intelligent individuals would rather give their time and vitality(Energy) to tackling an issue. Rather than harping on the negative, they take a gander at the positive and what they have control over. Moreover, they additionally invest their energy with other constructive individuals and not the general population who always complain.

6. They don’t choose not to move on 🙂

Individuals with high Emotional Intelligence don’t have room schedule-wise to choose not to move on in light of the fact that they’re excessively bustling thinking about the conceivable outcomes that tomorrow will bring. They don’t let past oversights expend them with antagonism(Antagonism is hostility that results in active resistance, opposition, or contentiousness). They don’t hold feelings of resentment. Both include stretch and keep us from advancing.

7. They’re not fussbudgets(Perfectionist)

Being a Perfectionist hinder finishing undertakings and accomplishing objectives since it can prompt experiencing difficulty beginning, procrastination, and searching for the correct answer when there isn’t one. This is the reason individuals with Emotional intelligent(EI) aren’t fussbudgets. They understand that flawlessness doesn’t exist and push forward. In the event that they commit an error, they’ll make modifications and gain from it. This is one I for one need to take a shot at day by day as I have a tendency to be somewhat more fussbudget

8. They Are Difficult To Offend

Having high EI additionally implies knowing your identity. What’s more, in the event that you have a firm handle of being “you”, then it’s entirely troublesome for somebody to state or accomplish something that will annoy you. Emotional Intelligent(EI) individuals have self-assurance and their psyches are open. This implies they know the distinction among humor and debasement.


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