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Press Release

Press Release

RADISSON BLU UNVEILS ‘THE ART OF WEDDINGS ACROSS INDIA

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Press Release

Indore – September 2, 2017 – Radisson Blu, the iconic hotel brand driven by innovation and design, launches ‘The Art of Weddings’, a campaign created exclusively for the India market. Building on the brand’s global ‘Something Blu, A Wedding of a Kind’ concept, the initiative will run across all of India’s 34 Radisson Blu hotels. Aimed at establishing the upper-upscale brand as the venue of choice for weddings and bridal related events, ‘The Art of Weddings’ is targeted at new age Indian couples and brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.

 

‘The Art of Weddings’ will roll out in the form of a two-day lavish experiential ‘Wedding Fair’ at Radisson Blu Hotel New Delhi Paschim Vihar on August 25 and 26 and Radisson Blu Hotel Indore on September 2 and 3. Partnering with the campaign are – India’sfinest couture designer, Payal Singhal who will present ‘The Azure Collection’, an exclusive line designed for Radisson Blu; renowned celebrity chef from Radisson Blu, Rakesh Sethi and his specially curated signature dishes; Ramit Batra, acclaimed destination wedding photographer and storyteller, who ties together vibrant and colorful memories of weddings through his photography; Puneet Gupta and his fashionable, bespoke wedding invitation designs; Jewels Allure that will bring together personalized, high-end jewellery and Eclairs Cakes; a specialist in designer wedding cakes. Leading make-up artist Kangana Kochhar will also participate in the New Delhi Fair to help would-be brides look their best on  their special day.

Bespoke wedding packages include Silver and Gold Tier options with highlights such as signature dishes by Rakesh Sethi, a complimentary upgrade to Club CarlsonSMSilver/Gold status and exclusive offers with local sari houses, jewellers and florists. Couples who book a wedding at either Radisson Blu Hotel New Delhi Paschim Vihar or Radisson Blu Indore Hotel during the ‘Fairs’ alsostand a chance to winspecially crafted Payal Singhal outfits worth INR 50,000 each.

 

 

Experiential workshops are also a key feature at the ‘Wedding Fairs’.  Attendees will learn how to create an unforgettable destination wedding, select an ideal wedding invitation, trousseau and other gift packing techniques and latest trends,styles and flavors in the world of wedding cakes and much more. An exclusive session with Payal Singhal on a bride’s trousseau is also open for first 20 registrations in each city.

 

Sandy Russell, vice president, commercial operations, Asia Pacific, Carlson Rezidor Hotel Group said, “India is a very important market for us where we are committed to strengthening our brand presence. The ‘Art of Weddings’ taps on the huge potential of the wedding market in India and is unique in its targeting, delivery and reach. The campaign is designed to create personalized wedding experiences and we are confident that the campaign will resonate strongly with consumers in the country.”

 

Raj Rana, chief executive officer, South Asia, CarlsonRezidorHotelGroupsaid, “We are excited to launch The Art of Weddings in India where we have Radisson Blu hotels located in primary and secondary cities. We believe that Radisson Blu with its service philosophy of ‘Yes I Can!SM is uniquely positioned to deliver a one-stop destination for all wedding needs of the Indian consumer. By introducing this campaign across all Radisson Blu hotels in India at one-go, we have ensured an inclusive, consistent and seamless experience for all guests looking to book their special occasion with us and we hope to leverage our strong brand presence across the country to maximize guest service.”

 

Radisson Blu Hotel New Delhi Paschim Vihar offers ‘Olympus’, a spectacular, one-of-a-kind banqueting facility, spread over 12,000 square feet with a sky view deck. The hotel’s wedding specialists work with guests to create themed interiors with customized food and beverage menus to ensure the best wedding experience. Radisson Blu Hotel Indore encompasses over 3,250 square meters of modern and elegant blowout banquet space to hold cocktail receptions, sit-down dinners and stand-up buffets. The hotel closely assists in providing solutions for every requirement from the wedding ceremony to the honeymoon through stylish venue, chic accommodation and exquisite food choices.

Entrance is free and open to the public at both ‘Wedding Fairs’. For additional information on‘The Art of Weddings’, please visit:

Website: http://www.artofweddings.in/home

About Radisson Blu®

Radisson Blu® is one of the world’s leading hotel brands with 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com..

About CarlsonRezidor HotelGroup

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies and includes 1,440 hotels in operation and under development with more than 230,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Guests can benefit from Club CarlsonSM, a program that redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide. Over 95,000 people are employed in Carlson Rezidor Hotel Group hotel systemsand the company is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com

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Press Release

STAR BHARAT Inspires The Nation to ‘Bhula de darr’ – Press Release

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Press Release

Mumbai, August 20, 2017:
Star India, announced the launch of STAR BHARAT from the 28th of August 2017, 6 pm onwards. Star Bharat will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective.

​Celebrating the many facets of Fearless India, STAR BHARAT unveils a content line up with strong, rooted icons and differentiated programming that is in line with the brand’s philosophy of “Bhula ke darr, kuch alag kar”. 

Om Shanti Om

For the first time on Indian television, a channel will celebrate the essence of devotional music with a contemporary twist. A devotional music reality show where tradition meets trendy, creating ‘trenditional’ music. The show will depict the musical journey of 14 voices that will give a contemporary touch to devotional songs and unify audiences across the country with their renditions. Produced by Colosceum, the show will mark the debut of Swami Baba Ramdev on television as the Maha Judge. While the esteemed panel of judges will include Bollywood sensation Sonakshi Sinha, singer and music director Shekhar Ravjiani, and singer Kanika Kapoor.

Kya Haal Mr. Panchaal

1 Saas. 1 Son. 5 Brides. Boon or bane? Kya Haal Mr. Panchaal? is a comedy of errors where a mother’s quest for the perfect bride lands her with five. See how a desperate mother’s prayer for the ‘perfect’ bride with 5 essential qualities gets answered in the form of 5 women with 5 different qualities. What follows is a series of funny events. Sometimes getting more than what you ask for can be a curse! Created in association with Optimystix, ‘Kya Haal Mr. Panchal?’ is a rib-tickling comedy starring Kanchan Gupta as the saas and Manindar Singh as the son.

Nimki Mukhiya 

Set in Bihar this is a story of a village that has been ruled by men for years. Women here are confined mostly to being home makers. But a wind of change is about to set in. Call it opportunity or sheer luck, for the first time ever the state will witness something extraordinary. A naïve and bubbly young girl, Nimki, who loves to day dream and is unaware of the world outside her house, is about to take on the responsibility of her village and become the Mukhiya. The show is a journey of self realization that power to change oneself as well as the environment we live lies within. Nimki’s unexpected position as the Mukhiya gives a comical twist to situations.

Saam Daam Dand Bhed

Saam Daam Dand Bhed is the personal journey of Vijay Namdhari, played by Bhanu Uday, a high-potential but misguided youth who doesn’t know what he wants from life. This family drama, based in a fictitious town in India, is produced by Shakuntalam Telefilms. When a storm shatters his life, Vijay finally finds the courage to fight back and protect his family. The show will trace his transformation from a carefree youngster into a political leader, who becomes the inspiration to many.

 

Ayushman Bhav 

Set against the backdrop of Mathura, Ayushman Bhav is a gripping story of Krish. The show depicts the poignant tale of an eight-year-old boy whose childhood is not as simple as others’. Like other children his age, Krish plays with toys and games but he also harbors a burning desire to seek justice for the wrong doings in his past life. Produced by White Horse International, the revenge drama stars popular child artist Ricky Patel as the lead and Avinash Sachdeva, Megha Gupta, and Manish Goel as cast members.

 

Star Bharat’s launch campaign ‘Mat kar’​ is based on a simple yet powerful insight on how we unknowingly allow different kinds of fears to creep into our minds and how ​these fears end up in stopping us from pursuing our dreams. ‘Mat kar’, an oft repeated phrase in Indian society refers to a pull-back factor. Pulling back from free flowing fun, nurturing a dream, making a life choice or simply following one’s instincts. The film, conceptualized by Star India’s creative team and directed by Shimit Amin of Chak De fame, takes us through various scenarios, some significant and some apparently not so, all of which play on fear.  Star Bharat’s answer to “Mat kar” leading to fear is a resounding ‘Bhula de darr

 

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