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4 Factors to Keep in Mind When Creating Video Content for a Blog

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As the popularity of videos continue to rise and blogs start to be populated by more and more pieces of video content – odds are you’re already producing some of your own, or thinking really hard about doing so. In either case, you need to keep several crucial factors in mind when you’re creating video content for a blog:

• Find topics that are genuinely interesting or beneficial to your audience
The right topics can make or break the video content that you publish on your blog. As a starting point, you should research your target market and find out what they like, dislike, what problems they may be facing, and so on.

It may help to scope out your competitors as well, to see what type of content they are publishing. When you do that you can gauge the response of your target market to that content, and figure out what you can do better.

• Audio quality is just as important as video quality
People often emphasize video quality so much that they overlook the quality of their audio – but it is actually just as important. If you want your video as a whole to appear high quality, its audio needs to be crisp and clear. It is worth considering investing in a high quality microphone that will ensure your voiceovers sound great.

• Being authentic is better than being expensive
Contrary to popular belief it doesn’t take a thousand-dollar budget to create videos for a blog, especially not if you keep things simple. In any case it is better that your videos feel authentic than expensive, as viewers will respond more to them.

A simple vlog recorded using a webcam can be more effective than a video laden with special effects – so long as viewers find it more genuine.

• Emotions are the key to engaging viewers
If you want to engage viewers, you need to prick their emotions and get them to react. That is why funny, shocking, inspiring, or surprising videos tend to attract so many comments on blogs.

There are many ways to provoke emotional reactions, including videos of funny outtakes, telling a story with a twist, or even passionately talking about a topic that means a lot to you.

While it doesn’t take a big budget to come up with blog video content, it will help to try using Movavi Video Editor. It is an easy to use video editor that will let you compile your footage and come up with impressive video content. In fact you could even remove sound from video and replace it, to ensure the audio quality is high.

Needless to say there are lots of other features in Movavi Video Editor that will help you enhance your video quality, add subtitles, apply filters and special effects, insert animated transitions, and more. All in all it will give you everything you need to create high quality video content that looks like it has been professionally produced and is perfect for your blog.

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Data Leaks via Online Search and Translation Tools

risk in online translation tools

The risks of using any machine translation (MT) tools that are free online have hit Statoil, the Norwegian oil manufacturer recently.

Employees discovered that some internal memos and correspondence that the free online translation tool, translate.com, had translated could be easily accessed online using a Google search by anyone. The news report reveals that passwords and code information was leaked. According to the news station NRK, translate.com told Statoil that the translations had been removed. However, after imputing a Google search, you can still locate what appear to be email messages that have been translated and are linked to Statoil. One of the emails was informing an applicant that he or she had not been chosen for an advertised company position. This certainly shows the risk in online translation tools if you want to keep information confidential.

Terms of Service for Translate

On the online translator’s website translate.com it says that even though we will adopt reasonable means in order to protect your information, we can’t and don’t offer any guarantees with regards to the effectiveness of any security we may choose to use or our capability to stop 3rd parties, acting in an unlawful manner by getting hold of any information you have given to us.

On Its legal webpage, it makes the point that any users need to know that any information that has been submitted to the website could potentially be accessed by the public.

These warnings aren’t clearly visible in the terms of service webpage on translate.com and it’s extremely unlikely that everybody reads them first before going into the site to do a quick translation. Any user runs the risk of offering personal information each time they make use of this online translation tool. This is the risk in online translation tools

Translate.com emphasizes that users give the site to the business license to display, copy, perform, upload, store, distribute and modify data after it has been imputed into the website’s system.

Unclear language embedded with legal terminology and contractual jargon puts a lot of pressure on those wishing to make use of translate.com’s tools. Basically, buyer beware and when you decide to input information into an online translator of any type or name don’t include any sensitive or private information as its security is not guaranteed.

The website translate.com has released a recent post on how you can remove information that Google or Microsoft has indexed, but beware of the risk in online translation tools.

In the meantime, those in need of translation services should realize the benefits that come from professional, secure MT.

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Google Warns of “Complete Removal” if Sites Hide Their Country of Origin

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Complete Removal – if Sites Hide Their Country of Origin

With the scourge of fake news spreading its limbs further and more extensive with each given day, web giants like Facebook and Google are taking measures to ensure that they don’t stay quiet onlookers as beguiling stories overshadow genuine news. Towards that end, Google a week ago refreshed its news look calculation to evacuate locales that “participate in composed movement to deceive” from its news query items.

According to a post titled ‘Survey general Google News index guidelines’ on the official Google blog, the organization’s news administration will take stringent corrective activities against any webpage or blog that resists the refreshed rules.

The search mammoth had before changed its search rankings to “help surface more definitive pages and downgrade low-quality substance” trying to put a rope on the uncontrolled spread of deception on the web in the midst of charges that a Kremlin-supported association called ‘Russian Internet Research Agency’ conveyed counterfeit news to around a large portion of a million people in the U.S. in an affirmed endeavor to impact the presidential decisions a year ago.

Google, obviously, isn’t the main organization that is fighting the danger of fake news in the course of recent years. Online networking goliaths, Facebook and Twitter, have likewise needed to advance up their battle against the mushrooming counterfeit news locales as of late in the midst of expanding weight from activists and administrators in the U.S. It will intrigue top check whether this most recent endeavor from the hunt mammoth will be a successful obstruction in stripping it news total administration from turning into a center point for politically roused purposeful publicity from outside shores.

 

Sites included in Google News must not misrepresent, misstate, or conceal information about their ownership or primary purpose, or engage in coordinated activity to mislead users. This includes, but isn’t limited to, sites that misrepresent or conceal their country of origin or are directed at users in another country under false premises.

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The 5 little things to bear in mind when starting out in ecommerce

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When taking your first steps in the world of ecommerce, it’s understandable if you’re feeling slightly daunted or overwhelmed by the prospect. Fear not – so long as you’re prepared and know how to make an impact, you’ll be successful in no time.

 

Here are just five of the things you need to bear in mind when starting out in ecommerce if you’re planning on creating a successful and popular business.

Hosting is your main priority

 

When it comes to setting up an online store, hosting is the first thing to consider. It all comes down to your desires in regard to your future in eCommerce – are you looking to keep a low profile with a small, independent store, or are you planning on expanding and growing your business in the near future to attract more customers?

 

If you’re planning on going for the former, a shared server is perhaps the best option for you. Shared servers, although not boasting as much space as independent ones, would cut the costs dramatically and provide a perfectly sufficient platform for you to start building your store upon.

 

However, if you’re aiming for something bigger, opt for a dedicated server. The sky is the limit when you have your very own independent base to build from – it comes at a higher cost, but it’s worth it if you’re planning on exponential growth, especially from the jump.

 

There are plenty of great hosting providers to consider in setting up your online store, but it’s important you choose the one most suited to you. SiteGround and GoDaddy are good all-rounders, but if you’re looking for something specific, it’s important you do your research.

 

Who are you selling to?

Of course, you’ll likely have considered this already when planning just what your online store will sell. But the demographic you’re aiming to target is perhaps the most important thing to think about when heading into eCommerce – it needs to be taken into account in almost every aspect of your store’s creation.

 

Your demographic needs to be targeted across every aspect so that your business is as successful as possible. When making any decisions, keep your core audience in mind.

 

Consider “niche marketing”

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https://flic.kr/p/goABa

There’s a big difference between a niche market and “niche marketing” and when heading into the world of eCommerce you’ll want to ignore the former and embrace the latter. A niche market won’t do wonders for your reach, as you won’t have many customers seeking you out.

 

Niche marketing, however, is completely different. Whereas a niche market aims for a very small, cultured group, niche marketing means finding your own lane within a market that is perhaps over saturated with the same old thing. Despite the popularity of this market, there isn’t enough originality.

 

Niche marketing is essential in that you’re finding your own space within this market and showcasing something that’s different from your competitors. Customers will flock to a store that offers something unique, especially when it’s needed thanks to other companies churning out unoriginal and uninspired ideas.

 

The design of your site

Face value is arguably the most vital factor in creating your online store. As soon as customers click on your page, they will form an immediate judgement based on how your site looks. Should it be inviting, clean and modern, they’re definitely more likely to make a purchase.

 

Where many online stores fall behind is with their design. If your layout is dated, clunky and hard to navigate, consumers are likely to go elsewhere for their products – especially if you’re not offering anything new or unique compared to your competitors.

 

Opt for a clean, minimalistic design to fit in with the current online trends. Of course, it’s good to stand out but not for the wrong reasons. Websites are now opting for flat and stripped-back designs, letting the products showcase themselves instead of getting lost in a bloated layout.

Customer service and communications

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https://flic.kr/p/tFuRZ

It’s said that customer service is the most important and vital component of any successful business. Be sure to establish an effective line of communication between you and your customers, so that any issues or questions can be rectified with ease.

 

There are plenty of ways to communicate with your customers, but the most direct and effective is undeniably via a phonecall. Talking on the phone is more effective in conveying emotion and stressing certain words, the customer being able to establish trust more successfully than if you were to communicate in written form.

 

However, for the sake of efficiency, it makes sense to have other ways to communicate and get in touch. Establish a business email account for customers to reach you on, and make a vow to respond within 24 hours, or any other sensible time frame, in order to reinforce just how trustworthy a business you are.

 

 

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Gujarat welcomes Madhya Pradesh to experience the many hues of tourism

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Press Release

Tourism Corporation Of Gujarat Limited holds special road show in Madhya Pradesh to promote tourism

August 26, Indore: On Saturday, a motley crowd watched in awe as a presentation unfolded before it portraying the rich culture and heritage of the picturesque state of Gujarat. The presentation was a part of a special Road Show organized by the Tourism Corporation of Gujarat Limited (TCGL) at Indore in Madhya Pradesh to promote Gujarat as a splendid tourist destination.

The audience mainly consisted of travel agents from Madhya Pradesh with whom TCGL is looking at forging ties to showcase the best of Gujarat to the people of Madhya Pradesh. Shri. Jenu Devan, Managing Director and Commissioner of Tourism, Tourism Corporation of Gujarat Limited took the travel agents through the presentation that elucidated the eclectic offerings of Gujarat in terms of its culture, traditions, music, tourist spots, its treasure trove of artifacts and handicrafts and much more. This is the first time that Gujarat is visiting Madhya Pradesh and is looking at building a bond with the latter by inviting its people over to visit and experience the state’s inimitable tourism. The idea of inviting travel agents for the Road Show was to join hands with them and leverage the relations to carry out diverse exchanges between the two states.

Talking about the unique Road Show, Shri Devan, said, “We are extremely happy to be in Madhya Pradesh and connect with the people here. This is the first time Gujarat is visiting MP but we are hoping that we will be able to build long lasting relations between the two states. I would like to invite the people from Madhya Pradesh to witness and enjoy the beauty of Gujarat, its cuisines, its art and culture, tourist spots, its many fairs and festivals and everything else that the state has to offer. This Road Show is mainly to reach out to travel agents here and work out opportunities to promote Gujarat tourism. Together we can build some excellent exchange between the two states.”

 

Hordes of tourists from Madhya Pradesh are known to visit Gujarat every year. This year, the number of tourists from Madhya Pradesh was a whopping 18 lakh and the figure is expected to grow exponentially. In fact, in recent years, Gujarat has become one of the most popular destinations in India. Over 400 lakh tourists visited the state from within India this year –a 17% rise from the previous year. Similarly, a record number of NRIs and foreigners –a total of 10 lakhs – visited the state this year making it the highest number in the last decade.

Gujarat’s versatile fairs and festivals are already known to be huge crowd pullers.

The annual Saputara monsoon festival (13 August to 10 September,2017),Tarnetar fair (24 to 27August, 2017), Navratri Festival (21 to 29 September 2017), the Rann Utsav (1st November, 2017 to 28th February, 2018) and the International kite festival (7 to 15January, 2018) are some of the many colorful events that draw tourists from across India and abroad.

The state government gives tourists the chance to experience local culture at its best by offering the earthiest accommodation option – that of home stays. Home stays are known to provide the comfort of a home with all the facilities and an opportunity to eat authentic local food and interact with incredible locals. Besides, there are also several luxury hotels in the state that provide ace hospitality services.

 

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