SEO is short for search engine optimization, and it is considered one of the most important aspects of building up a successful blog or website. In layman’s terms, SEO is the process of making your website more visible on search engines, which is the main way in which people reach websites these days. It’s very important to have your page ranked as high as possible on Google search results, because the higher it is, the more likely it is that people are going to click on it.
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SEO is a rather complex process and there are a lot of things you need to look out for, which is why people tend to make a lot of different mistakes in this field. In order to make sure that you don’t do the same, we’ve come up with a few most common SEO mistakes that you should absolutely avoid when building up your website, so without further ado, here they are:
Not Researching Keywords
As you probably already know, Google comes up with its search results by letting the user input certain keywords, and then looks for those keywords in its website database and tries to come up with data relevant to the searcher. Because of this, the easiest way to get your page noticed on Google is to use the right keywords, and in this case, the right keywords are those that people use the most when searching whatever your website is about.
You can try to guess and come up with these keywords on your own, but it’s much easier and much more effective to use a tool like Google Adwords in order to get the right ones, and use them in your content in order to draw in more readers. Keywords are the bread and butter of SEO, so it’s absolutely essential that you get this one right for the start, otherwise you’re setting up your website to fail.
Writing Low-Quality Content
Good content creators are not cheap, we’re all very aware of this, but you have to realize that without solid content that your readers will be genuinely interested in, there’s nothing to keep them on your website, share your web page with their peers on social media and eventually come back to it at a later time. Since this is your ultimate goal, low-quality rehashed content is simply not going to fly if you want your website to flourish.
It’s happened numerous times, and it will keep happening until blog owners face this ugly truth; if you skimp out on good content writers, the bulk of your website is going to be boring, unappealing and it’s not going to draw in any more writers, no matter how good you are at SEO. So make sure you find good, imaginative writers that can come up with new, relevant and original topics, and I guarantee that your readers will appreciate it.
Focusing On the Wrong Links
It’s a popular opinion among certain SEO specialists nowadays that link quantity is just as important (if not more) than link quantity, and that as long as you’re out there fishing for links every single day, ultimately you’re going to get results and your page rank will rise. But they fail to realize that the quality of the link is what they should be searching for. Ultimately, your goal is to get as many readers as possible, but if you ask for links primarily from low authority websites that aren’t getting that many readers in the first place, you aren’t going to get much traffic from them. It pays off much more to go for higher-authority, trusted websites and get a link from them, however more challenging it may be, because of their much larger reader base.
Not Monitoring Search Results
One of the most important aspects of SEO isn’t just following through with all the necessary procedures such as keyword insertion and link building, it’s also evaluating search results. You’d be surprised at how many people don’t even check their page rank, or type in the keywords that they use to see how high their website is.
Furthermore, you should be monitoring search results from all areas of the world (although you need to set up a VPN first or at least a proxy in order to do that), especially the area where your target audience is located. If you don’t do this, how are you going to know that any of your SEO strategies are actually working and getting you more readers worldwide?
Hopefully this article has helped you avoid some of the most common SEO mistakes that many bloggers come across in their quest for higher page rank and search engine visibility. If you have any additional SEO mistakes that you’ve made in the past, feel free to leave a comment about them below.